Heralded as a passionate marketing executive with over seventeen years experience in developing and implementing extensive integrated marketing and promotional programs in the sports, media and entertainment industries, Eric Bechtel founded Rule 1.02 Marketing in 2001.

Best known for his extensive relationships within the industry, since launching Rule 1.02 he has consulted with marquee brands and properties in the sports and entertainment industries including, Burger King, Dale Earnhardt, Inc., Heineken USA, Las Vegas Events, L'Oreal's Drakkar Noir. Recent highlight programs include Burger King’s partnerships with the NFL & NASCAR team deal with Michael Waltrip Racing, creating Dale Earnhardt’s Legacy platform, 24 Hour Fitness integration into “The Biggest Loser” on NBC - to name a few.